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Michigan Credit Union League Home » The CU Difference » CU Link Cooperative Advertising  

Credit Union Link Cooperative Advertising
The 2014 CU Link campaign officially launched on April 21. In total, more 164 credit unions contributed nearly $1.11 million to this year’s campaign—surpassing 2013’s total. We would like to thank our participating credit unions for their contributions this year. Twenty new credit union made a contribution in 2014 that did not make a contribution in 2013. If you would like more information on the CU Link Campaign, please visit, or contact us at

This webpage has been developed to give you an overview of the media plan and the campaign elements.

Click here for the 2014 Campaign Guide

Media Plan

This year’s media buy totals $2.4 million when you include the $286,000 MCUL contribution and the $1 million in matching funds from CU Solutions Group.

Click here for an overview of participation, contributions and media funding by DMA 

Click here for the 2014 Media Plan 

Click here for a listing of digital billboard location 

Click here for a listing of radio stations by county

Click here for integration guidelines

Click here to order more CU Link materials for your branches.

Campaign Creative

A new creative concept dubbed “Realizations” has been developed for 2014 that leverages our strategic platform of Own Your Money and key messages from 2013. This new concept capitalizes on the moment it hits consumers that it’s time to do something about their money— to make a positive change. It tells stories of people and their realizations about money, and how they can do better, pay less and keep more by joining a Michigan credit union.

Click here to watch the two new TV spots

Click here to listen to our new radio spots

Click below to view digital ads (requires flash and will not work on iPhone/iPads)

- Auto
Fee-Free ATMs
Credit Cards
Share of Wallet

Click here to view our digital billboards 


The web site is being retooled to be responsive for all devices. This will provide a better user experience for site visitors based on the type of device they are using—including the CU Finder search results and the individual credit union profile pages available to participating credit unions. The CU Finder will also give the user with a GPS-enabled device to use their current location to find a credit union.

For committee membership, committee meeting schedule and DMA map, click here.

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