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A Great Selection of Topics for
Lenders and Marketers...
Choose From Among Any Sessions
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| Tuesday, February 12 |
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| 8:00–9:00 a.m. |
Registration, Continental Breakfast & Vendor Showcase |
| 9:00–9:30 a.m. |
Welcome and League Update
Facilitated by David Adams
Sponsored by CU Direct Corp. |
| 9:30–9:45 a.m. |
Express Break |
| 9:45–10:45 a.m. |
Lending Keynote
- Trends Hitting the Banking Industry
Facilitated by Pierre Cardenas
Sponsored by CU Solutions Group
Marketing Keynote
- Community Marketing With a Generational Twist
Facilitated by Mark Arnold
Sponsored by Mortgage Center
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| 10:45–11:00 a.m. |
Break |
| 11:00 a.m.–Noon |
Breakout Sessions |
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Lending
- Relationship Pricing/Lending –
Serving Your Members Well
Facilitated by Pierre Cardenas
- Troubled Debt Restructuring
Facilitated by John Kolhoff, Dan Mahalak, John Karisny
Sponsored by Member First Mortgage
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Marketing
- Measuring a Websites ROI
Facilitated by Diane Knudson
- Building a Lasting Brand
Facilitated by Mark Arnold
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| Noon–1:00 p.m. |
Lunch
Sponsored by Sprint |
| 1:00–2:15 p.m. |
Breakout Sessions |
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Lending
- Strategic Lending Programs
Facilitated by Pierre Cardenas
- CFPB Handling Mortgage Issues
Facilitated by Alice Alvey
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Marketing
- Promotions 101 - "Tear it Up"
Facilitated by Mark Arnold
- What There is to Love About Social Media
Facilitated by Jonathan Fuhrman
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| 2:15–2:45 p.m. |
Dessert With Vendors
Sponsored by
Michigan State Housing Development Authority (MSHDA) and
Lasertec
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| 2:45–4:00 p.m. |
Breakout Sessions |
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Lending
- Streamlining Loans for Growth
Facilitated by Jeff Benson
Marketing
- Marketing to the Masses
Facilitated by Pierre Cardenas
Lending or Marketing
- Community Outreach With a Purpose
Facilitated by Beth Troost and Pam Swope
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| 4:00–5:30 p.m. |
Networking with Vendors & Reception |
| 4:45 p.m. |
Scavenger Hunt (Optional) |
| 5:30 p.m. |
More Networking Time, Dinner on Your Own and
Complimentary Admission to Titanic Exhibit
Sponsored by Mortgage Center |
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| Wednesday, February 13 |
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| 7:00–7:45 p.m. |
Zumba Wake-Up Session! (Optional)
Start this high-energy day with a high-energy Zumba morning workout. |
| 8:00–9:00 a.m. |
Registration, Vendor Showcase & Breakfast Buffet |
| 9:00–10:00 a.m. |
General Sessions
Lending
- Credit Restoration:
Improving Member's Ability to Qualify for a Loan
Facilitated by James Hogle
Sponsored by Mortgage Center
Marketing
- The New Consumer
Facilitated by Josh Allison
Sponsored by CU Solutions Group
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| 10:00–10:30 a.m. |
Break and Hotel Room Checkout |
| 10:30–11:45 a.m. |
Breakout Sessions |
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Lending
- Credit Restoration:
Facts, Myths and How to Strengthen Scores!
Facilitated by James Hogle
- Regulatory Compliance Update –
Navigating the New Regulatory Environment
(Repeats at 12:45 p.m.)
Facilitated by Lauren Calhoun
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Marketing
- The Explosion of Mobile Banking on Financial Services Facilitated by Linda Daichendt
- Member Growth
Facilitated by Josh Allison
|
| 11:45 a.m.–12:45 p.m. |
Lunch
Sponsored by Member Business Connection |
| 12:45–2:00 p.m. |
Breakout Sessions |
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Lending
- Regulatory Compliance Update –
Navigating the New Regulatory Environment
(Repeated)
Facilitated by Lauren Calhoun
- Session to be Announced Soon
Facilitated by Lisa Rizk
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Marketing
- Credit Union Spotlight
Lake Michigan Credit Union
Facilitated by Bill Clancy
- Social Media Compliance
Facilitator Michael Bell
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| 2:00–3:00 p.m. |
Breakout Sessions |
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Lending
- Spotlight on EECU
Facilitated by Steve Cobb
- Most Common Violations Found in the
Lending Department
Facilitated by Shawn Wolbert
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Marketing
- Emerging Technologies
Facilitated by Linda Daichendt
- Insightful Session to be Announced Soon
Facilitated by Lisa Rizk
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