Michigan Credit Union League Home » Education » View MCUL & Affiliates Training Events » The Event Credit Union Professionals are Talking About... » Agenda Overview  

Agenda Overview

 

A Great Selection of Topics for
Lenders and Marketers...
Choose From Among Any Sessions

Tuesday, February 12  
8:00–9:00 a.m. Registration, Continental Breakfast & Vendor Showcase
9:00–9:30 a.m. Welcome and League Update
Facilitated by David Adams
   Sponsored by CU Direct Corp.
9:30–9:45 a.m. Express Break
9:45–10:45 a.m.

Lending Keynote

  • Trends Hitting the Banking Industry
    Facilitated by Pierre Cardenas
    Sponsored by CU Solutions Group

Marketing Keynote

  • Community Marketing With a Generational Twist
    Facilitated by Mark Arnold
       Sponsored by Mortgage Center
10:45–11:00 a.m. Break
11:00 a.m.–Noon Breakout Sessions
 

Lending

  • Relationship Pricing/Lending –
    Serving Your Members Well
    Facilitated by Pierre Cardenas
  • Troubled Debt Restructuring
    Facilitated by John Kolhoff, Dan Mahalak, John Karisny
       Sponsored by Member First Mortgage
 

Marketing

  • Measuring a Websites ROI
    Facilitated by Diane Knudson
  • Building a Lasting Brand
    Facilitated by Mark Arnold
Noon–1:00 p.m. Lunch
   Sponsored by Sprint
1:00–2:15 p.m. Breakout Sessions
 

Lending

  • Strategic Lending Programs
    Facilitated by Pierre Cardenas
  • CFPB Handling Mortgage Issues
    Facilitated by Alice Alvey
 

Marketing

  • Promotions 101 - "Tear it Up"
    Facilitated by Mark Arnold
       
  • What There is to Love About Social Media
    Facilitated by Jonathan Fuhrman
2:15–2:45 p.m. Dessert With Vendors
   Sponsored by
   Michigan State Housing Development Authority (MSHDA) and
   Lasertec
2:45–4:00 p.m. Breakout Sessions
 

Lending

  • Streamlining Loans for Growth
    Facilitated by Jeff Benson

Marketing

  • Marketing to the Masses
    Facilitated by Pierre Cardenas

Lending or Marketing

  • Community Outreach With a Purpose
    Facilitated by Beth Troost and Pam Swope
4:00–5:30 p.m. Networking with Vendors & Reception   
4:45 p.m. Scavenger Hunt (Optional)
5:30 p.m. More Networking Time, Dinner on Your Own and
Complimentary Admission to Titanic Exhibit

Sponsored by Mortgage Center
   
Wednesday, February 13  
7:00–7:45 p.m. Zumba Wake-Up Session! (Optional)
Start this high-energy day with a high-energy Zumba morning workout.
8:00–9:00 a.m. Registration, Vendor Showcase & Breakfast Buffet
9:00–10:00 a.m.

General Sessions

Lending

  • Credit Restoration:
    Improving Member's Ability to Qualify for a Loan

    Facilitated by James Hogle
       Sponsored by Mortgage Center

Marketing

  • The New Consumer
    Facilitated by Josh Allison
    Sponsored by CU Solutions Group
10:00–10:30 a.m. Break and Hotel Room Checkout   
10:30–11:45 a.m. Breakout Sessions
 

Lending

  • Credit Restoration:
    Facts, Myths and How to Strengthen Scores!
    Facilitated by James Hogle
  • Regulatory Compliance Update –
    Navigating the New Regulatory Environment
    (Repeats at 12:45 p.m.)
    Facilitated by Lauren Calhoun
 

Marketing

  • The Explosion of Mobile Banking on Financial Services Facilitated by Linda Daichendt
  • Member Growth
    Facilitated by Josh Allison
11:45 a.m.–12:45 p.m. Lunch
   Sponsored by Member Business Connection
12:45–2:00 p.m. Breakout Sessions
 

Lending

  • Regulatory Compliance Update –
    Navigating the New Regulatory Environment
    (Repeated)
    Facilitated by Lauren Calhoun 
  • Session to be Announced Soon
    Facilitated by Lisa Rizk
 

Marketing

  • Credit Union Spotlight
    Lake Michigan Credit Union
    Facilitated by Bill Clancy
  • Social Media Compliance                            
    Facilitator Michael Bell
2:00–3:00 p.m. Breakout Sessions
 

Lending

  • Spotlight on EECU
    Facilitated by Steve Cobb
  • Most Common Violations Found in the
    Lending Department

    Facilitated by Shawn Wolbert
 

 Marketing

  • Emerging Technologies
    Facilitated by Linda Daichendt
  • Insightful Session to be Announced Soon
    Facilitated by Lisa Rizk

 

 

Top

MCUL Home Page MCUL Home Page MCUL Education Home Page