2013 Advertising Campaign Launches

The CU Link cooperative advertising campaign has launched on TV, radio, outdoor and online. Backed by a record total of more than $1 million in contributions from credit unions, the campaign boasts $2.4 million worth of advertising plus an additional $500,000 provided to credit unions to spread the campaign at the grassroots level.

All of the media elements direct potential new members to www.culinkMichigan.com.  When potential members get to that site, we want to make sure that your credit union is listed properly.

All the information that appears in all credit union finders online, including www.lovemycreditunion.org and www.culinkMichigan.com, is pulled from one credit union finder, “A Smarter Choice,” www.asmarterchoice.org.

Credit unions have the ability to update their own credit union information. Click here to access the page for your credit union. If you have never logged in before, click on the “please click here for our contact form.” Fill out the form and submit it. Your access will be verified and you will be sent a login ID and a password. You can then go to the “Update your Record” at the bottom of the page, where you will be able to update your credit union information including website link, branch locations, phone numbers, emails, etc.

All participating credit unions were also sent a CU Link marketing kit with instructions that tell you how to create and maintain your profile page on www.culinkMichigan.com. This is VERY IMPORTANT.  We want to make sure that anyone who accesses www.culinkMichigan.com will find your credit union profile with proper links to your website.

If you have any questions or issues about the Credit Union Finder “A Smarter Choice” email Geeta.Dhande@cusolutionsgroup.com or your league representative.

All campaign information is posted on the Credit Union Link page at mcul.org. For questions not answered there, contact mculculink@mcul.org. Two staff members are responding to credit union inquiries.

Submissions to Monitor may be emailed. Bryan Laviolette is the editor of Monitor. Contact him by email or call (800) 262-6285, ext. 233. The newsletter of the Michigan Credit Union League is published Monday mornings or Tuesday mornings when Monday is a holiday. There is no Monitor the week after Christmas and the week after the Annual Convention and Exposition. The MCUL reserves the right to edit submissions for clarity and space.
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