Cooperative Advertising Contributions Top $1M for First Time

More than half of Michigan’s credit unions have contributed to the 2013 CU Link cooperative advertising campaign with record contributions topping $1 million.

Contribution checks continue to come in daily, bringing total contributions as of Friday to $1,021,352. Thank you to all of this year’s contributors.
Credit union funding is a crucial piece of the campaign puzzle, but it is just the start. To those contributions, MCUL & Affiliates is adding another $2.8 million:

The 2013 credit union media spend will be worth more than $3.8 million, and will be focused on messages that promote the low rates, great products and services, member discounts and value of membership that credit unions bring to the marketplace.

For more information about the 2013 CU Link campaign, click here or contact your league representative.

Submissions to Monitor may be emailed. Bryan Laviolette is the editor of Monitor. Contact him by email or call (800) 262-6285, ext. 233. The newsletter of the Michigan Credit Union League is published Monday mornings or Tuesday mornings when Monday is a holiday. There is no Monitor the week after Christmas and the week after the Annual Convention and Exposition. The MCUL reserves the right to edit submissions for clarity and space.
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