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Michigan Credit Union League

Spring Leadership Development Conference Hotel Room Rates Extended Until Feb. 27

More than 250 Michigan credit union leaders are already registered to attend the Spring Leadership Development Conference taking place at the Soaring Eagle Casino and Resort in Mount Pleasant, March 15-17. Those interested in attending are encouraged to register now and to secure room accommodations at the negotiated rate which has been extended to Wednesday, Feb. 27.

The agenda is packed with important regulatory insights, including updates on CFPB and BSA training, and attendees can expect to find much more, such as sessions on marketing and communications.

CU Solutions Group Marketing Consultant Jonathan Fuhrman is slated to present two insightful sessions at the event. "Sssstrategies for Marketing Ssssuccess" will look at ever-changing marketing tools and methods to help credit unions stay current on the latest trends and provide an overview of the top marketing topics to understand in conversations in and out of the board room. Fuhrman will also deliver "What Does Membership Growth Have to Do With Google Analytics?" to help credit unions look at the behavior of website visitors from each keyword and traffic source, make adjustments to a site based on what is uncovered and help improve online marketing ROI.

Consultant Brenda VanderMeulen will also address attendees at the conference on the topic of "Handling Difficult Conversations". The skills learned in the presentation will be useful when addressing any uncomfortable situation in business or personal life.

There is still time to register participants for the event; to view the complete event agenda and register, click here.

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