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Michigan Credit Union League

Why More Than 225 Attendees are Attending Lending and Marketing Conference

Lending and marketing professionals are being offered an outstanding selection of breakout sessions to choose from at the MCUL & Affiliates 2013 Lending and Marketing Conference, taking place Feb. 12 & 13 at the Amway Grand Plaza Hotel in Grand Rapids. More than 225 attendees are now registered for the popular conference, that provides participants an opportunity to mix training from both event agendas.

Lenders will find an agenda packed with important and timely updates on topics such as 'Relationship Pricing/Lending,'  'Troubled Debt Restructuring,' 'Strategic Lending Programs,' 'CFPB Handling Mortgage Issues,' and 'Streamlining Loans for Growth'. Expert speakers will also be on-hand to discuss issues such as 'Consumer Credit Repair,' 'Navigating the New Regulatory Environment' and 'Most Common Violations Found in the Lending Department,' and a 'Credit Union Spotlight on Small Business Lending: Why it is a Perfect Fit for Credit Unions' will be presented by EECU President/CEO Steve Cobb.

Marketers are going to appreciate an equally as impressive line-up of breakout session topics including, 'Measuring a Website ROI,” “Building a Lasting Brand,” “Promotions 101-Tear it Up,” “What There is to Love About Social Media,” “Marketing to the Masses,” “The Explosion of Mobile Banking on Financial Services,” “Member Growth,” “Social Media Compliance” and “Emerging Technologies.” A “Credit Union Spotlight on Mobile Banking” will also be facilitated by executives from Lake Michigan CU and Grand Valley Co-Op CU.

Conference goers will have plenty of networking opportunities, including a reception and dessert with vendors, an optional scavenger hunt and a Zumba wake-up exercise session, plus complimentary admission to view the Titanic Exhibit at the Grand Rapids Public Museum. A Corporation Social Responsibility initiative taking place at the event offers participants the opportunity to donate can goods in support of the West Michigan Food Bank.

The event is approaching fast, but online registration for the Lending and Marketing Conferences is still available here, where more information about the keynote presentations, general sessions, hotel accommodations and pricing may be found.

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