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Wally
Amos
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“The face that launched a thousand chips,” Wally Amos is the father of the gourmet cookie industry. As inventor of “Famous Amos” cookies, his story is the quintessential American success story.
The “Famous Amos” cookie tale began when the talent agent began using his bite-sized cookies as calling cards. At the urging of his friends and clients, he launched the Famous Amos Cookie Company in 1975 with a Sunset Boulevard storefront in Hollywood. The business grew and in 1985, Famous Amos cookies was a $10 million business. Great products are not built on great taste alone, and Famous Amos’ success is as much due to Wally’s infectious enthusiasm and tireless promoting as it is to the cookies’ delicious taste.
While he left the brand after it changed hands several times between 1985 and 1998, he never lost his entrepreneurial zeal or passion for baking and promoting. His most recent venture is a Long Island-based Uncle Wally’s Company, which produces a full line of muffins.
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