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Community involvement is nothing new to credit unions. Since the credit union movement began in Michigan some 75 years ago, credit unions have engaged in any number of activities that enhance their communities, whether holding financial education seminars, selling raffle tickets to support local charities, holding flu immunization clinics or countless other outreach activities. Michigan credit unions are socially and economically embedded in their neighborhoods, and together, they’re helping create stable and thriving communities.

The Credit Union Social Mission is the impetus behind community involvement. It’s what compels credit unions to reach beyond the confines of their membership to positively impact society at large, including people of modest means.

The Community Reinvestment Initiative or, CRI, challenges credit unions to elevate their social mission to a strategic level, to make community involvement standard operating procedure. Such a strategy would communicate clearly a credit union’s commitment to their neighborhoods and communities, builds consumer awareness and community good will, and finally, helps protect the credit union tax exemption.

CRI is good for credit unions, it’s good for consumers and it’s good for Michigan.

The CRI/Future Visions Committee