In Partnership with Credit Union National Association
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Michigan Credit Union League

Community Reinvestment Initiative

People Helping People

The 2017 Community Reinvestment Report reflects these developments, and as our industry has reached out to consumers, consumers have reached back, leading to significant growth in key sectors across the board. These results echo Michigan’s growing support for our industry with increased membership levels, favorable trust rankings and increased lending statewide.

 

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CRI and the Credit Union Philosophy

The Community Reinvestment Initiative is a call to action for Michigan’s credit unions. CRI challenges credit unions to elevate their social mission and community involvement to a strategic level, to make community involvement standard operating procedure.

This involves two parts: CRI assists credit unions in implementing programs and products to assist members; and CRI gathers and reports data on credit union community involvement through the CRI Survey and the CRI Aggregate Report.

The CRI Survey data is used to create the CRI Aggregate Report, an advocacy piece given to lawmakers in Washington, DC and Michigan. Such a strategy communicates clearly a credit union’s commitment to their neighborhoods and communities, builds consumer awareness and community good will, and finally, helps protect the credit union tax exemption.

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