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The CU Difference

You make the difference, we just spread the word. We target potential members, Michigan communities, lawmakers and regulators with a variety of tactics to ensure your voice is heard. Our approach is threefold. The CULink Campaign focuses on consumers in the form of a large scale advertising effort. The Community Reinvestment Initiative supports the credit union social mission and reports the impressive social efforts of Michigan credit unions annually. Legislative and Regulatory Advocacy is aimed at policy makers to maintain credit union’s tax exemption and influence laws and regulations that impact the service you deliver to your members and communities.

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