VAP Track 6
Marketing (V403)
Understand the basics of credit union marketing and get a working knowledge of marketing terms and concepts. This course establishes the importance of a marketing plan and will assist you to direct and aid staff in its development.
Contents
· Understanding the Marketing Role
· Situation Analysis: Where Does Your Credit Union Stand?
· Analyzing Your Competition and Resources
· Putting Opportunities to Work: Developing Goals/Strategies
· Your Credit Union’s Marketing Budget
· The Finished Product: A Sample Marketing Plan
· Measuring Your Success
Strategic Planning (V404)
Directors can help management be better prepared to deal with a long-term future filled with potential opportunities and threats; learn the difference between planning and strategic planning, what avenues are open to growth and new opportunities and how to position the credit union for success. Contents
· Strategic Planning: What It Is, Why It’s Important
· Preplanning
· The Situation Audit: Internal Factors
· External Analysis and Evaluation
· Organizational and Human Resources
· The Strategic Planning Process
Board/CEO Relations (V405)
The strength of an individual credit union depends on the relationship of the board and management working together. This course emphasizes team building and describes the elements needed to build a strong working relationship with your management staff.
Contents
· Board/Manager Relations
· The Position Description
· Qualified Candidates
· The Final Selection
· The Employment Contract
· Compensation and Motivation
· Performance Appraisal
· Special Situations
VAP Track 12
Developing, Writing & Implementing Policies (V412)
This course builds on the learning objectives presented in Board and Management Policies (V101) and provides a more in-depth treatment of how to develop, write and implement policies. Examples of successful policies will be given.
Contents
· Director’s Role in Policymaking
· Effective Policies
· Policies Required by Regulation
· Policy Development and Implementation
· Policy Maintenance
Marketing to Generations and Niche Markets (V413)
This session builds upon Marketing (V403) to offer strategies on marketing to youth, baby boomers, Gen X, matures and women. Since "one size no longer fits all," you’ll learn what specific groups desire in financial products and services, along with strategies to meet these needs.
Contents
· Generation Marketing
· Mature Markets are Three Markets in One
· Boomers Redefine Life Stages
· GenX and Youth Market
· Women and other Specialized Markets
· Developing a Marketing Strategy for Each Segment
Recruiting, Orienting & Retaining Board Members (V414)
Learn what it takes to find, train and keep competent board members including tips on recruitment, interviewing and selecting, development, orienting, needs assessment, training opportunities and volunteer retention.
Contents
· Finding and recruiting volunteers
· Volunteer selection and interviews
· Volunteer orientation
· Needs assessment
· Training opportunities
· Retaining volunteers
VAP Track 14
Business Recovery Plans & Policies (V418)
Federal and state credit unions are required to have disaster recovery and business resumption plans. This course reviews director responsibilities in developing and approving business recovery plans and policies.
Contents
· Regulatory guidelines for Business Continuity Planning
· Developing disaster recovery plans and policies
· Testing and plan maintenance
· Participating in disaster recovery efforts
· Lessons learned from disasters at credit unions
CEO Compensation Programs (V419)
Structuring an appropriate compensation package for your CEO includes a variety of factors based on your philosophy and environment. Learn more about performance reviews and initiatives, retirement and benefits, employment agreements and more.
Contents
· The CEO Compensation Environment
· CEO Compensation Philosophy
· Goal Setting and Performance Review
· Salary and Total Compensation
· Performance Initiatives
· Supplemental Retirement Plans
· Benefits
· Employment Agreements
Credit Union Growth Strategies (V420)
Particularly during uncertain economic times, directors must provide leadership for growth and stability in areas including membership, loans and asset base. this course will examine the directors' role in planning, setting policy and evaluating growth strategies.
Contents
· Foundations for Growth
· Critical Planning Issues
· Strategies to Expand Participation
· Creating New Opportunities
· Safety and Soundness in Relation to Growth
· Measuring Progress
