MCUL & Affiliates is pleased to report that 62 out of our 73 full-share credit union participants have opted in for an 85% participation rate.
These 62 credit unions will have the opportunity to receive a reimbursement of $0.62 for every $1 contributed to the CU Link campaign when they integrate their own marketing activities with CU Link. The total amount available is $465,000.
Credit unions have already submitted ideas for integration. These have included a co-branded direct mail to prospective members, a co-branded cable TV spot promoting auto loans, and a co-branded event sponsorship banner. Several credit unions have also sought the assistance of CU Solutions Group’s Marketing Solutions team to help with their integration efforts.
Co-branding and marketing integration are integral parts to helping further spread the good news about Michigan credit unions.