The CU Link cooperative advertising campaign, set to launch this spring on television, radio and online, employs a mix of credit union branding messages along with product-specific spots about auto loans, credit cards and more surcharge-free ATMs than any bank.
In 2012, the strategy worked – the campaign helped increase awareness to a record of 64% of Michigan consumers last year. This is despite the fact that consumers are bombarded by advertising all day long, and everywhere they turn. For 2013 the messages will use real statistics that demonstrate the advantages of credit union membership:
For more information about the campaign, visit the CU Link website or contact your league representative.