From the Archives: September 2012

What’s Your Social Media ROI? 

Chances are by now your credit union probably either has a Facebook or Twitter page – or both that it diligently maintains. But are you getting the results you’re looking for? Do you know the most effective measurements to track?

While it’s great to have a social media presence, if you can’t tie it to solid ROI factors it’s impossible to tell if it’s worth your credit union’s while. Research from digital marketing experts at Econsultancy and Adobe found that only 12 percent of companies could track bottom-line effects on revenues.

Marketing Solutions has the expertise to not only help your credit union uncover its true ROI with analytics, it can offer recommendations on how to get the most out of your social media efforts with page branding, Facebook tabs and more.

For more information on social media services, contact your CU Solutions Group business consultant at (800) 262-6285 or, or visit

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