Sweepstakes Winner to be Announced
The 2012 Own Your Money Sweepstakes winner of the $10,000 grand prize will be announced in just a few days. The sweepstakes period ends at 11:59 p.m. on June 27, and the winner will be drawn on July 2.
This first-ever Own Your Money Sweepstakes was driven by a radio commercial that ran in all media markets for four weeks, and asked listeners to go to www.creditunionlink.org to enter. They were allowed to enter once per day, and each time had an opportunity to win one of 1,600 instant prizes. The top instant prize was a $50 gift card to Home Depot, and we gave away 100 of those. We also awarded 1,500 gift cards worth $10 each for stores like Wal-mart, Chili’s, iTunes and Barnes & Noble.
The excitement of the sweepstakes builds on something that we learned from the Save to Win program: people like to win! A $10,000 grand prize gets the attention of consumers so that we have an opportunity to show them the advantages of joining a credit union – and how much money they could save even if they don’t win the grand prize.
To enter the sweepstakes, consumers were asked to answer a few survey questions to give us a picture of the typical member and potential member. Aggregate data from the survey will be provided to credit unions when it becomes available.
Even though the sweepstakes is ending, our 2012 CU Difference campaign is not.