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Michigan Credit Union League Home » Information Services » Publications » News Articles  

CU Solutions Group Partners with Gas Station TV   (Misc News: June 26, 2012)

CU Solutions Group announced a unique multi-year partnership with Gas Station TV, the largest video network at the pump, to market the CUSG membership enhancement program, Invest in America exclusively with GSTV in the gas media space. The partnership provides CUSG with an effective marketing tool to broaden the reach for the products, services and discounts offered through IIA, a discount program that enables credit unions to promote their own products and services in concert with those offered by collaborative American-based companies such as GM, Sprint, Intuit’s TurboTax and Dell.

“When looking for ways to extend the reach of Invest in America, we found GSTV was the perfect partner,” MCUL & Affiliates CEO David Adams said. “The network’s ability to effectively reach consumers both nationally and locally is unparalleled.”

GSTV’s IP-based geo-targeting capabilities allow CUSG to customize its messaging down to the individual station level in the communities where its credit union clients conduct business. Unlike traditional broadcast TV, GSTV enables CUSG to drive consumers – by station location – to the credit union branch nearest them. This level of targeting increases the efficiency of CUSG’s IIA marketing efforts by hyper-local targeting its messaging in ways traditional media can’t.

CUSG has also extended its partnership with GSTV to become an exclusive remarketer of the network’s services, offering customized opportunities to its more than 3,000 credit union clients across the country. CUSG credit union clients will have the opportunity to purchase airtime on GSTV to run customized campaigns that complement the national program. Plus, they’ll be able to promote their key products and services, like auto and home loans, where credit union members get substantial benefits versus traditional banks.

“A great percentage of our credit union clients are hyper-local, meaning that their core target lives three to five miles from the branch,” Adams added. "GSTV’s ability to target messages down to the individual station gives us the ability to offer our clients the benefit and impact of broadcast marketing, while our clients are able to maintain the community connection upon which so many branches rely."

“GSTV, like no other medium, is able to drive consumers to a very specific destination — in this case, their local credit union branch,” said David Leider, CEO of GSTV. “Because of this, I am confident that CUSG and its credit union clients will continue to see GSTV as an indispensable part of their ongoing marketing efforts.”

The CUSG Invest in America campaign on GSTV will kick off this month with content focused on the group’s IIA partnership with GM. The campaign will continue throughout 2012 with content promoting additional IIA partners such as Sprint, Intuit’s Turbo Tax and Dell rotating through the schedule.

In support of the partnership, CUSG will also host a series of training webinars to educate its credit union clients on how to best leverage GSTV’s geo-targeting capabilities for their individual branches. The training sessions will occur monthly through the end of the year. For more information on the training, click here

 
   
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