CUNA Files with ICANN for .creditunion Domain (Misc News: May 30, 2012)
Soon, credit unions may be able to have an Internet address ending in .creditunion.
CUNA has submitted an application for the ".creditunion" domain name to the Internet Corporation for Assigned Names and Numbers, CUNA News Now reported.
ICANN has been taking applications from individuals and groups interested in buying the rights to new "top level domain names." Domain names are the words to the right of the dot in an Internet address, such as .com, .org and .edu.
Thousands of applications for domain names could be filed by this week, ICANN has said. The domain name applications can encompass communities of businesses or services, such as ".creditunion" or ".news," and can also be used to market specific brands or products.
The ".creditunion" top level domain, if obtained, would be available to credit unions to supplement or replace their existing Web names at a roughly estimated cost of $100 to $200 annually per credit union, according to CUNA.
Approved domain names will likely go live in 2013.
CUNA President/CEO Bill Cheney said the move to reserve a credit union-specific top-level domain "ensures this important identifier will stay in credit union hands and will allow the credit union movement to collectively take full advantage of the next stage of the Internet's development and growth."
According to a CUNA survey of member credit union CEOs and other executives, nearly 60% of respondents favored purchasing the .creditunion domain. Nearly 70% said they would create an additional .creditunion” domain name or move the credit union’s existing Web page to a new .creditunion address.
If .creditunion is approved, CUNA would have the authority to approve URL requests, a CUNA spokesman said.