Using Social Media in the MBL battle (Misc News: April 12, 2012)
In the continued effort to draw attention to an impending vote in the Senate to raise the credit union member business lending cap, MCUL has been working hard with credit unions to place stories about the issue in different newspapers and outlets, but in today’s new media landscape, that’s just the beginning.
With more news coverage and content now being driven online and consumed through the social media sphere, the days of simply reading a news item are over. Now, readers have the ability to share and participate in the news, and the MBL coverage provides a powerful opportunity to do just that.
According to Jonathan Fuhrman, marketing consultant for CU Solutions Group who specializes in social media, there are ways to leverage the current MBL coverage online to further reinforce the issue and expand the circle of influence.
“Credit unions can search for the topic on Twitter, and then engage directly with anyone who is talking about it,” Fuhrman said. “This can include more mainstream media sources (local news and radio), along with bloggers, or anyone else with a strong influence online. Perhaps there are local businesses with a strong social media following who could greatly benefit from MBL. You can engage those businesses directly on the issue, then get them to talk to their followers about it.”
CUNA encourages credit unions and other advocates to use the hashtag #raiseMBLcap in all MBL-related Tweets, which will make it easier for others to search for the topic and share information. Fuhrman added that credit unions should also set up Google Alert for keywords related to the topic, which will result in a notification via email each time a new article appears online. Fuhrman further recommended consistently posting in the story’s comment section, which ensures that accurate information and positive comments remain near the top of the comments.
Sharing those news items on social media sites and via email is another important aspect of moving the further spreading the word. MCUL makes a point to post as many stories as possible on Facebook and Twitter, and they’re accompanied by an action item, asking readers to share the message or to contact their legislators.
“Credit unions need look no further than Bank Transfer Day itself to see the power of social media,” Fuhrman said. “The MBL legislation provides another opportunity to harness that power for the betterment of the industry.”