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Michigan Credit Union League Home » Information Services » Publications » News Articles  

Invest in America Partners with Shop America   (Monitor: June 7, 2010)

Invest in America’s partnership with Shop America has officially begun, giving credit union members discounts of up to 15 percent on products from more than 1,200 online merchants at launch.

“Invest in America’s suite of member-benefit programs continues to grow and encourage support for American-owned businesses,” said CUcorp President David Adams. “Bringing different merchants together through Shop America creates the backbone of the whole Invest in America program.”

Shop America is an online mall featuring American companies such as Apple, Target, Best Buy, Gap, Barnes & Noble, Macy’s and Office Depot. The discounts range from 1 percent to 15 percent, and credit union members will be mailed a check when the accumulated cash back from all merchants is $10 or more. Access to the mall will be available through

Credit union members will also be able to compare prices of specific items. Searching by product will bring up the prices from different merchants allowing the member to find discounts and the best possible deal. Each participating company will offer special member discounts available through Shop America.

“With the current state of our economy, this is a tremendous opportunity for credit unions and their members to save money on everyday purchases,” says Rob Danielson, Incentive Networks VP of Business Development. “We are very excited to be working with CUcorp.”

The mall will be run by Incentive Networks, a leader in merchant-funded loyalty programs in the U.S. and Europe. Incentive Networks will also provide credit union members access to their customer service center. The initial contract runs for three years.

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