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Michigan Credit Union League Home » Information Services » Publications » News Articles  

“Invest in America” and DIRECTV Begin Partnership   (Monitor: April 12, 2010)

Credit union members will receive $5.00 off each of their first 12 months of a DIRECTV subscription in addition to any other DIRECTV promotions through the company’s new “Invest in America” partnership now underway. Fifteen dollars will also be deposited into the credit union savings or checking account of members who sign up. Through the partnership, CUcorp will donate $10.00 to Children’s Miracle Network for each new subscriber.

“It’s a triple win for credit union members who benefit from DIRECTV discounts, add to their savings account and contribute to a great cause,” said MCUL President/CEO David Adams. “Members save a total of $60.00 annually on a DIRECTV subscription, then add another $15.00 boost to their savings or checking account and, to top it all off, they can feel good about enabling a contribution that helps children in their community who need the best in medical care.”

Children's Miracle Network is an international non-profit that raises funds for 170 children's hospitals. These premier children’s hospitals provide state-of-art care, research, preventative health education and treatment for children with every disease and injury imaginable. Credit unions have been one of Children’s Miracle Network’s top contributors since 1996 when the Credit Unions for Kids program launched nationwide. Since its inception, the Credit Unions for Kids program has generated more than $75 million for children’s hospitals.

“This credit union-DIRECTV campaign is just one more example of how credit unions are giving back to their local communities,” said Joe Dearborn, Senior Managing Director for Children’s Miracle Network and the Credit Unions for Kids program. “Last year alone, the credit union movement raised almost $8.5 million for Children’s Miracle Network which allowed affiliated children’s hospitals to provide care for 17 million kids.”

Full details of the DIRECTV partnership are available at In addition to DIRECTV, Invest in America partners include GM, Sprint, Costco, FTD, CU Benefits Express, Allied Moving and Storage, CompleteTax, and ELS Vacation Destinations. Each “Invest in America” benefit is explained in detail at Invest in America is a product offered by CU Village and CUcorp, marketing support companies for credit unions nationwide.

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