Cooperative Advertising Contributions Top $1M for First Time
More than half of Michigan’s credit unions have contributed to the 2013 CU Link cooperative advertising campaign with record contributions topping $1 million.
Contribution checks continue to come in daily, bringing total contributions as of Friday to $1,021,352. Thank you to all of this year’s contributors.
Credit union funding is a crucial piece of the campaign puzzle, but it is just the start. To those contributions, MCUL & Affiliates is adding another $2.8 million:
- $1 million in matching funds from CUcorp supplements the credit union contributions.
- $286,000 from MCUL also supplements the credit union contributions
- Another $1 million from CUcorp will be added to the media buy total to increase credit union buying power and promote additional product messages for Invest in America and member business loans
- Finally, $500,000 from CUcorp will be allocated to participating credit unions to help them integrate their marketing efforts with the campaign, through pre-printed marketing collateral pieces and direct reimbursements for marketing costs. Credit unions paying full fair share will be eligible for the marketing reimbursements.
The 2013 credit union media spend will be worth more than $3.8 million, and will be focused on messages that promote the low rates, great products and services, member discounts and value of membership that credit unions bring to the marketplace.
For more information about the 2013 CU Link campaign, click here or contact your league representative.
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. Bryan Laviolette is the editor of Monitor. Contact him by email
or call (800) 262-6285, ext. 233. The newsletter of the Michigan Credit Union League is published Monday mornings or Tuesday mornings when Monday is a holiday. There is no Monitor the week after Christmas and the week after the Annual Convention and Exposition. The MCUL reserves the right to edit submissions for clarity and space.