Growing Challenges Draw Lending and Marketing Professionals to Grand Rapids in 2013 

Dozens of Michigan credit union professionals have already registered for the MCUL & Affiliates 2013 Lending and Marketing Conference, slated for Feb. 12-13 at the Amway Grand Plaza Hotel in Grand Rapids.

What's creating such an interest for those who have already committed to attend? For marketers, there's buzz about hearing speaker Mark Arnold, who is going to delve into "Community Marketing With a Generational Twist" as a keynote topic. Arnold is also scheduled for two breakout sessions including "Building a Lasting Brand" and "Promotions 101 – Tear it Up" – a workshop where attendees are encouraged to bring marketing collateral for group critique and ideas.

Lenders are also lining-up for sessions that address the unique challenges they are experiencing and to hear Pierre Cardenas deliver the keynote "Trends Hitting the Banking Industry." Also of interest are breakout sessions on "Relationship Pricing/Lending" and "Strategic Lending Programs."

The Lending and Marketing Conference has built a solid reputation as an outstanding value for in-state training that features national-level speakers and topics. As an added bonus, attendees may choose training from either conference agenda, which is ideal for those who wear multiple hats at their credit unions. Many attendees will also extend their stay one additional day for the Feb. 14 event, Compliance From A-Z which will also be held at the Amway Grand Plaza Hotel. For complete details, conference agendas, pricing and online registration, as well as to see who is already registered to attend, click here.


Submissions to Monitor may be emailed. Bryan Laviolette is the editor of Monitor. Contact him by email or call (800) 262-6285, ext. 233. The newsletter of the Michigan Credit Union League is published Monday mornings or Tuesday mornings when Monday is a holiday. There is no Monitor the week after Christmas and the week after the Annual Convention and Exposition. The MCUL reserves the right to edit submissions for clarity and space.
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