As part of the 2012 CU Difference campaign, CUcorp put up $500,000 to support credit union marketing efforts using the CU Link brand. Most of that money – $400,000 – was allocated to 70 credit unions that paid their full fair share for the campaign. At this point, only $75,000 has been returned to credit unions.
To request a marketing reimbursement, credit unions can submit a request to Maureen Lafrinere at firstname.lastname@example.org or by mail to: 38695 W. Seven Mile Road, Suite 200, Livonia, MI 48152
CU Difference/CU Link marketing should have occurred sometime between May 14 (the start of the campaign) and the end of this year. We have adjusted the dates so that credit unions have ample time to plan and execute their efforts.
Requests should be received prior to Dec. 1 and should answer the following questions.
Requests can be submitted as soon as credit union planning is complete and all questions above can be answered. An optional reimbursement form is available here in the paragraph titled “Marketing Incentive Funds.”