Click on your area in the map below to determine where your credit union falls in the DMA (Designated Marketing Area) structure. Media buying and planning are done based on these DMAs (or media markets).
Five counties in Michigan – Gogebic, Menominee, Berrien, Cass and Lenawee – get their media from neighboring states. Credit union contributions are sought in those counties to fund radio campaigns in those specific counties to ensure that the CU Difference message reaches every corner of our state.
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Regulatory Affairs
