The creative for the CU Difference campaign weaves the theme, "Own Your Money," throughout all channels, including web, TV and radio. This approach maximizes impact, recall and awareness among consumers.
Web
The www.LoveMyCreditUnion.org Web site is a main focal point of the campaign and serves two distinct purposes. First, the site is the consumer destination for the campaign, allowing consumers to learn about credit unions as well as find credit unions to join. It also serves as the central repository and communication tool for credit unions to access and use the creative developed as part of the campaign.
TV and Radio
2011 television and radio ads begin airing statewide April 18 with the assistance of our advertising agency, McCann Erickson. The commercials can be accessed at the www.LoveMyCreditUnion.org Web site.
Regulatory Affairs
