Michigan Credit Union League Home » Three Tiered Advocacy » CU Difference Campaign

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The Credit Union Difference Campaign

Whether it is about the safe harbor they represent during the financial crisis or just improving their communities and the lives of their members, trust is everything with credit unions and their members love them for it. 

The 2009 CU Difference Campaign, which includes our branding messages of love and trust plus messages about the GM/Chrysler Invest in America auto discounts, launched Monday, March 9 on TV and radio throughout the state. To see the two television spots or listen to the four radio spots, click here.

To view complete media schedules for all markets, click the appropriate link below. 

Alpena TV		Kalamazoo Radio
Alpena Radio		Lansing TV
Battle Creek Radio		Lansing Radio
Cass/Berrien Radio		Lenawee Radio
Detroit Radio		Marquette TV
Flint 1Q TV		Marquette Radio
Flint 2Q TV		Menominee Radio
Flint Radio		Muskegon Radio
Gogebic Radio		Saginaw-Bay City Radio
Grand Rapids TV		Traverse City TV
Grand Rapids Radio		Traverse City Radio

Elements of the campaign are free for use by affiliated credit unions and their leagues.

To find out more about the Credit Union Difference Campaign, explore the links below:

• Campaign Vision
• Creative
• Target Audiences
• Allowable Use
• Creative Teams
• CU Difference Committee
• Credit Union Investments
• Love_My_CU_banners