For the 2010 campaign, which we plan to launch in late March, we have already raised $740,000 and have a commitment from MCUL for up to $1 million in matching funds. Credit unions that have not made their contributions yet for 2010 can still do so by sending a check made payable to MCUL-(Your DMA) to:
MCUL
Attention: Accounting
P.O. Box 8054
Plymouth, MI 48170-8054
The 2010 CU Difference campaign tis designed to capitalize on this unprecedented opportunity to show consumers that credit unions are trusted, secure, convenient and customer-friendly institutions. The CU Difference campaign is an economical marketing tool in this tough economy.
- Helps spread your message that credit unions are a great choice
- Focuses specifically on consumers in your media market
- Full media campaign on the top-rated media outlets for a fraction of the cost
- Gives you a starting point for your own marketing messages and ideas
Most of the costs related to this effort, such as producing TV and radio spots, conducting annual research surveys, creating marketing materials and all creative services are covered in full by the MCUL. Credit unions pay only for a portion of the airtime in their own media market, supplemented with matching funds from the MCUL.
With 59,000 new credit union members in 2009, it is clear that people are turning to credit unions right now. This is a huge opportunity for credit unions to attract new members and convey the “Credit Union Difference."
We plan to utilize the same campaign message as last year, but add new spots with broader credit union messages. Watch and listen to our 2009 CU Difference campaign here.
To find out more about the Credit Union Difference Campaign, explore the links below:  |
Regulatory Affairs
