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Community Reinvestment Initiative

Quantifying the Credit Union Difference

Michigan credit unions are socially and economically embedded in their neighborhoods, and together, they’re helping create stable and thriving communities.

The Credit Union Social Mission is the impetus behind community involvement. It’s what compels credit unions to reach beyond the confines of their membership to positively impact society at large, including people of modest means.

The Community Reinvestment Initiative is a call to action for Michigan’s credit unions. CRI challenges credit unions to elevate their social mission and community involvement to a strategic level, to make community involvement standard operating procedure. 

This involves two parts:  CRI assists credit unions in implementing programs and products to assist members; and CRI gathers and reports data on credit union community involvement through the CRI Survey and the CRI Aggregate Report. 

The CRI Survey data is used to create the CRI Aggregate Report, an advocacy piece given to lawmakers in Washington, DC and Michigan. Such a strategy communicates clearly a credit union’s commitment to their neighborhoods and communities, builds consumer awareness and community good will, and finally, helps protect the credit union tax exemption.

Highlights from the 2014 Community Reinvestment Report include:

  • Financial Benefits - $226 million - The estimated financial benefits enjoyed by Michigan credit union members in the form of lower fees and better rates. 
  • Credit Union Community Outreach - $10.9 million - Total donated by Michigan credit unions in 2013. 
  • Invest In America - $785,900,000  - The total member savings through discounts since the program began in 2008.
  • Youth Financial Education - 57,924 - The number of K-12 students that were educated by Michigan credit unions during the 2012 - 2013 school year.

Tell Your Story!  Document and Report your Community Outreach.


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