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Community Reinvestment Initiative

Contacts Martha Ninichuk, Director of Cooperative Initiatives

Below you will find a sample of key data obtained through the 2011 CRI Survey and found in the 2012 CRI Report to advocate on behalf of Michigan credit unions:

• Financial Benefits - $259 million - The estimated financial benefits enjoyed by Michigan credit union members in the form of lower fees and better rates from June 30, 2010 to June 30, 2011.   
• Invest In America - 499,540 - The number of credit union members nationwide who have received discounts on their new car purchases through the Invest in America program since it began in December 2008.  
• Save to Win - $30 million - The amount credit union members deposited in Save to Win, a prize-linked savings account offered by credit unions in the state. 
• Youth Financial Education - 49,985 - The number of K-12 students that were educated by Michigan credit unions during the 2010-2011 school year.
  

All this information and more is contained in the CRI Report. 

The Community Reinvestment Initiative is a call to action for Michigan’s credit unions.  The Community Reinvestment Initiative (CRI) along with the CU Difference campaign and legislative and regulatory advocacy is part of the MCUL’s three tiered advocacy strategy. 

CRI challenges credit unions to elevate their social mission to a strategic level, to make community involvement standard operating procedure.  This involves two parts:  CRI assists credit unions in implementing programs and products to assist members; CRI gathers data on credit union community involvement through the CRI Survey.  The CRI Survey data is used to create the CRI Aggregate Report, an advocacy piece given to lawmakers in Washington, DC and Michigan. Such a strategy communicates clearly a credit union’s commitment to their neighborhoods and communities, builds consumer awareness and community good will, and finally, helps protect the credit union tax exemption.

The MCUL needs your support and partnership to make CRI successful.  CRI is for and about credit unions.  Get

Get Involved View the CRI Report Join a CRI committee Implement a CRI Product or Program

involved to ensure CRI provides the optimal benefit to credit unions in Michigan, their members and communities.