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Michigan Credit Union League Home » Three Tiered Advocacy » Community Reinvestment Initiative  

Community Reinvestment Initiative

Contacts

Below you will find a sample of key data obtained through the 2010 CRI Survey and found in the 2011 CRI Report to advocate on behalf of Michigan credit unions:

  • Invest In America- $350 million - The amount credit union members saved with both new auto and Spring discounts offered through the Invest in America program.
  • Save to Win - $28 million - The amount credit union members deposited in Save to Win, a prize-linked savings account offered by credit unions in the state, in 2010. 
  • Youth Financial Education - 48,028 - The number of K-12 students that were educated by Michigan credit unions during the 2009-20010 school year.

All this information and more is contained in the CRI Report

The Community Reinvestment Initiative is a call to action for Michigan’s credit unions.  The Community Reinvestment Initiative (CRI) along with the CU Difference campaign and legislative and regulatory advocacy is part of the MCUL’s three tiered advocacy strategy. 

CRI challenges credit unions to elevate their social mission to a strategic level, to make community involvement standard operating procedure.  This involves two parts:  CRI assists credit unions in implementing programs and products to assist members; CRI gathers data on credit union community involvement through the CRI Survey.  The CRI Survey data is used to create the CRI Aggregate Report, an advocacy piece given to lawmakers in Washington, DC and Michigan. Such a strategy communicates clearly a credit union’s commitment to their neighborhoods and communities, builds consumer awareness and community good will, and finally, helps protect the credit union tax exemption.

The MCUL needs your support and partnership to make CRI successful.  CRI is for and about credit unions.  Get

Get Involved

View the CRI Report

Join a CRI committee

Implement a CRI Product or Program

involved to ensure CRI provides the optimal benefit to credit unions in Michigan, their members and communities. 

 

 

 
   
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