Michigan Credit Union League Home » CU Community » 2009 Michigan Marketing Awards » Entry Asset Ranges » $150 Million and Above » Category 12 - Segmented Marketing

Michigan Marketing Awards

Credit Unions with Assets of $150 Million and over

Category #12 – Segmented Marketing:  Traditionally, credit unions have had special programs for seniors and youth.  But, the marketplace is much more fragmented today than ever before.  This category is for any special marketing efforts you have made to reach a specific segment of your membership:  Generation X, Generation Y, Baby Boomers, Empty Nesters, or any other group you have identified.  Results required.

1st Place – Michigan State University Federal CU – Millionaire for a Day Contest          

                                                            Tied

                    Telcom CU – Telcom Fu$e Checking Account Promotion                

Other Entries

CP Federal CU – Kirby Save-A-Roos Savings Passbook/Mock Debit Card for training & educational purposes

Credit Union ONE – Oakland University Twitter Campaign

LAFCU – “Write to Educate” Essay Contest

Michigan Catholic CU – Entry

Telcom CU – Telcom Fu$e Scholarship Program