Michigan Marketing Awards
Credit Unions with Assets of $75 to $150 Million
Category #12 – Segmented Marketing: Traditionally, credit unions have had special programs for seniors and youth. But, the marketplace is much more fragmented today than ever before. This category is for any special marketing efforts you have made to reach a specific segment of your membership: Generation X, Generation Y, Baby Boomers, Empty Nesters, or any other group you have identified. Results required.
1st Place – Monroe County Community CU – Captain Cash & the $uper $avers Kids Club