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Michigan Credit Union League Home » CU Community » 2009 Michigan Marketing Awards » Entry Asset Ranges » $75 to $150 Million in Assets » Category 12 - Segmented Marketing  

Michigan Marketing Awards

Credit Unions with Assets of $75 to $150 Million

Category #12 – Segmented Marketing:  Traditionally, credit unions have had special programs for seniors and youth.  But, the marketplace is much more fragmented today than ever before.  This category is for any special marketing efforts you have made to reach a specific segment of your membership:  Generation X, Generation Y, Baby Boomers, Empty Nesters, or any other group you have identified.  Results required.

1st Place  Monroe County Community CU – Captain Cash & the $uper $avers Kids Club                          

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