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Michigan Credit Union League Home » CU Community » 2008 Michigan Marketing Awards » Entry Asset Ranges » $150 Million in Assets and Above » Category 12 - Segmented Marketing  

Michigan Marketing Awards

Credit Unions With Assets of Over $150 Million

Category #12 – Segmented Marketing:  Traditionally, credit unions have had special programs for seniors and youth.  But, the marketplace is much more fragmented today than ever before.  This category is for an special marketing efforts you have made to reach a specific segment of your membership:  Generation X, Generation Y, Baby Boomers, Empty Nesters, or any other group you have identified.  Results required.

1st Place - Co-op Services Credit Union - Rock Star Savers

Other Entries

First Community Federal Credit Union - Tree House Club - 2008 American Graphic Design Award Winner

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