Michigan Credit Union League Home » CU Community » 2008 Michigan Marketing Awards » Entry Asset Ranges » $40-$75 Million in Assets » Category 12 - Segmented Marketing

Michigan Marketing Awards

Credit Unions With Assets of $40 to $75 Million

Category #12 – Segmented Marketing:  Traditionally, credit unions have had special programs for seniors and youth.  But, the marketplace is much more fragmented today than ever before.  This category is for an special marketing efforts you have made to reach a specific segment of your membership:  Generation X, Generation Y, Baby Boomers, Empty Nesters, or any other group you have identified.  Results required.

1st Place - Education First Credit Union - Learn2Earn Program