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CU Link Cooperative Advertising Committee
Michigan Credit Union League Home » The CU Difference » CU Link Cooperative Advertising  

Credit Union Link Cooperative Advertising
 
The 2013 CU Link campaign, which utilizes TV, radio, outdoor and social media, is set to launch on April 22. We would like to thank the 171 credit unions that have contributed to the campaign this year. If you would like more information on the 2013 CU Link Campaign, please visit www.culinkmichigan.com, or contact us at mculculink@mcul.org.

CU Link Campaign
Thanks to committed credit unions in Michigan, we have raised a record $1,095,000 for the CU Link campaign. With matching and other funds, our campaign media budget this year will be $2,400,000. This year's campaign makes it clear that you can do all your “banking” at a credit union. The ads highlight the lower loan and credit card rates credit unions have compared to banks, and focus on how much members can save every year. 
We're really moving the needle in getting the word out about the wonders of joining a credit union. See the expanding CU awareness here

Campaign Matrix

Media Plan

Core Messages:

Link to YouTube with CU Link TV and radio commercials

Outdoor advertising examples for CU Link Michigan

For committee membership, committee meeting schedule and DMA map, click here.

 
   
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