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Agenda

 
Friday, March 15
 
5:00-7:00 p.m. Registration and Networking
   
Saturday, March 16  
7:00 a.m. Registration
7:00-8:00 a.m.    Breakfast Buffet
8:00-8:45 a.m. Welcome & League Update
Drew Egan
8:45-10:00 a.m. Opening Keynote:
Are You a Credit Union of the Future?
Featuring Tim Harrington
Also With Panel Members:
    Vicki Schmitzer, CEO, Frankenmuth Credit Union
    Dana Tell, Marketing Manager, Team One Credit Union
    Michael Poulos, President/CEO, Michigan First Credit Union

Credit unions are in a period of dramatic change, making now a good time to look to the future and ask, “Is our credit union prepared to meet the coming changes in the marketplace?” This session will share ideas from credit unions around the country and the state about credit unions of the future and what they might look like.
10:00-10:15 a.m. Break
10:15-11:30 a.m. Concurrent Sessions
 

Putting the Credit Back into Credit Unions 
Tim Harrington
In the past three years, credit unions have become ‘savings institutions’. Loan portfolios have slackened, deposits have flowed in at sometimes breakneck speed and many borrowers have seen their credit scores decline, thus reducing their ‘traditional’ creditworthiness. Credit union staff members have been so busy taking deposits, collecting loans, handling back office duties and meeting regulatory requirements that they may have taken their ‘eye off the ball’. This session will discuss the mind-set and practices needed to become a ‘credit’ union once again and make lending the entire reason for existence. Concepts, steps and products will be reviewed to help get back in the game’ when it comes to lending.

 

Sssstrategies for Marketing Ssssuccess
Jonathan Fuhrman
According to the Chinese Zodiac, 2013 is the year of the snake. Those born in this year are keen, cunning, intelligent and wise. Those marketing their credit unions in this year must be the same. Marketing tools and methods are constantly changing, making it challenging to stay up-to-date with the latest trends. This session provides an overview of the top marketing topics to understand, aiding in conversations in and out of the board room.

 

Understanding Regulations (VAP 416)
Glory LeDu
Directors need to know more about compliance than just how to prepare for and participate in the regulatory exam process. They are responsible for setting the direction of the credit union, and it is important to understand the regulations that must be followed in the process of meeting credit union goals and objectives. This session will expose attendees to the necessary regulatory requirements that must be followed to avoid sanctions by NCUA and state supervisory agencies.

 

Consumer Financial Protection Bureau
Shawn Wolbert
(Repeats below)

11:30-11:45 a.m. Break
11:45 a.m.-1:00 p.m. Concurrent Sessions
  Leadership and Succession Planning for the Board
Tim Harrington
The economic environment is changing rapidly and it is important to make sure board members are keeping pace. Successful board leadership depends on a board that knows what direction the credit union should be going. For this session, Tim covers 7 ½ issues that boards should be aware of and consider. The market cannot be fooled, so be certain the right things are being done, and being done right.
  Consumer Financial Protection Bureau
Shawn Wolbert 
(Repeated from above)
 

The Supervisory Committee’s Role in Finding Fraud (VAP 304) Robin Wybenga
The supervisory committee is the watchdog of the credit union, keeping an eye on areas of potential risk. Committee members must stay on the cutting edge of industry trends to spot fraud and potential fraud. This course goes beyond the basic duties to reveal potential areas of concern such as cash, loans, credit cards, share draft accounts, dormant accounts, general ledger accounts, repossessed collateral, investments and the Internet. Learn what role the supervisory committee members play and how to work effectively with credit union management.

  Improving Board Meetings Through Advocacy and Inquiry
Brenda VanderMeulen
Credit union boards are critical to the success of the organization. Members of the board set the vision for the future and govern overall activity. Getting the attitudes, experience and opinions of every director helps to improve the overall decisions the board makes and ensures that the organization can grow, compete and succeed in a changing marketplace. And yet, studies have shown that most people tend to listen and comprehend with less than 25% accuracy in many situations. In this workshop, specific methods and techniques will be shared for engaging every board member more effectively. Attendees will be shown how to create more productive conversations by learning how to balance advocacy (stating one’s views) with inquiry (seeking information from others). The result for board members will be better communication – and better decisions for the organization.
1:00-2:00 p.m. Lunch   
2:00-3:00 p.m. Optional Bonus Sessions!               
Stress Testing: A New Regulatory Initiative
Bridget C. Balesky
Take this time to better understand the background and rationale for increased regulatory scrutiny that credit unions are experiencing and the types of stress tests that will be required. This session will explore a liquidity crisis and how it can happen, as well as a case study for a stress test on contingency funding and other credit union compliance issues.
  Handling Difficult Conversations
Brenda VanderMeulen
It can be difficult to confront an employee or colleague about some especially sticky situation, causing many people to put it off, over and over, until finally the matter is handled by stumbling through it the best as possible. In this optional bonus workshop, attendees will be presented step-by-step techniques that will improve their ability to have those conversations that many find to be most difficult.
  Prep Course:
The Supervisory Committee’s Role in Due Diligence (VAP 303)
Vance Vargo
In today’s tight economy, outsourcing is an increasingly common way for credit unions to offer more products and services. But how can a vendor be chosen to ensure that the work is done to established standards? The supervisory committee must make sure that adequate due diligence is taking place. This course will provide a study guide, but no book, to help guide participants through the necessary details of understanding adequate transparency and ongoing communication with credit union management. Note: Testing will not be offered for this session.
  CFPB Roundtable Discussion for CEOs
Shawn Wolbert and Sarah Stevenson
2:00-3:00 p.m.    Optional Guest and Participant Activity
Photo Memory Board
(Ticketed; seating is limited.)
6:00 p.m. Doors Open for Dinner
6:30-8:30 p.m. St. Patrick's Day Dinner Banquet & Entertainment
(Ticketed.)
Everyone will enjoy a little Luck o' the Irish during this dinner banquet with an Irish flair. Get in on the fun and learn a few new steps with Celtic dancers who will be on hand to provide entertainment.
   
Sunday, March 17  
7:30-8:30 a.m. Breakfast Buffet
8:30-10:00 a.m. Concurrent Sessions
  Basics of Internal Control (VAP 427)
Robin Wybenga
This session will define the supervisory committee's roles and responsibilities for an effective internal control environment. Attendees will be provided a list of seven internal control objectives and learn to understand scenarios of how the internal control objectives may be applied, as well as provide examples of situations with ineffective controls.
  What Does Membership Growth
Have to Do With Google Analytics?
Jonathan Fuhrman
Those needing the answer to this question, will definitely want to participate in this session! While a website can be the single best tool for attracting new members, it is important to know how to manage it. Google analytics can help look at the behavior of website visitors from each keyword and traffic source, and make adjustments to a site based on what is uncovered. By tracking visitor behavior with website analytics, it is possible to put more emphasis on the keywords and sources that bring the wanted visitors to a website and help improve online marketing ROI.
  Director Duties and Responsibilities
Chuck Holzman
All credit union directors are required to have a minimum level of knowledge in order to carry out their legal responsibilities. Plus, directors of federal credit unions should be aware of the NCUA’s fiduciary literacy requirements. While some of these requirements have changed director liability, this session will delve into the nature of director liability and what the standards are for director competency, including: director fiduciary duties, financial literacy requirements, director reimbursement guidelines and educational requirements, as well as director liability and the business judgment rule.
  Compliance Update
Shawn Wolbert
10:00-10:15 a.m. Break
10:15-11:15 a.m. Closing Session: Bank Secrecy Act for Board Members        
Shawn Wolbert
As a credit union leader, one of the many responsibilities is overseeing the important regulatory compliance of the Bank Secrecy Act, which requires financial institutions to assist U.S. government agencies by keeping certain records of transactions and by reporting suspicious activity that might signify tax evasion or other criminal activities. BSA compliance is a common weakness being identified in credit unions during compliance audits. Be sure not to miss this closing session that is packed-full of important information.

 

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