Come Fishing! Now’s the time to learn how to create a consistent marketing framework to execute any marketing strategy by attending "High Powered Integrated Marketing" with Tony Rizzo. Find out how to combine data, messages and your creative across several marketing channels and create a cohesive marketing message that gets results. You’re going to discover how to move marketing from the "art table" to the "board table" by placing a higher strategic value on your marketing efforts.

Wednesday, March 12

8:00 – 9:00 a.m.
Registration, Vendor Showcase & Continental Breakfast
   Breakfast Sponsored by: AAA
 
9:00 – 10:45 a.m.
Keynote Presentation: Stand Out!  
Larry Mersereau  
 
11:00 a.m. – 12:15 p.m.
Breakout Sessions (Select One)

Emerging Member Growth: Cultivating Diverse Markets 
Victor Miguel Corro
   Sponsored by: AAA 
 
A Fresh Perspective on Brand  
Lee Ann Mares  
  
12:15 – 1:00 p.m.
Lunch  

1:00 – 1:45 p.m.
Dessert and Vendor Showcase  
  Desserts Sponsored by: CUNA Mutual Group
 
1:45 – 3:15 p.m.
Breakout Sessions (Select One)

Dos and Don'ts for CUs Using the Social Web
Matt Dean
 
Marketing Makeover  
Larry Mersereau 

3:15 – 3:30 p.m.
Refreshments and Vendor Showcase  
 
3:30 – 4:45 p.m.
Building Relationships with Gen Y  
Matt Dean
   Sponsored by: Sprint

4:45 – 6:00 p.m.
Networking Reception 
  Co-sponsored by CUcorp's CU Growth Solutions and Sprint

Thursday, March 13

8:00 – 9:00 a.m.
Registration and Breakfast Buffet 
 
9:00 a.m. – Noon
Staying Out of Trouble:
Compliance Savvy for Credit Union Marketers
Tom Leduc  
  
Noon – 2:00 p.m.
Lunch Showcasing the Michigan Marketing Awards
    Sponsored by CUcorp's CU Growth Solutions 
 
2:00 – 3:30 p.m.
High-Powered Integrated Direct Marketing  
Tony Rizzo
    Sponsored by CMG