2012 Lending & Marketing Conference
Thank you for attending the MCUL & Affiliates 2012 Lending & Marketing Conference.
Below are handouts from this event.
Marketing Conference
DAY 1
Welcome & League Update - Facilitated by David Adams
Truth in Marketing - How Domino’s Broke the Rules and Turned Itself Around - Facilitated by Tim McIntyre, VP Marketing, Domino’s
Google Analytics Part I - Facilitated by Diane Knudson
Mining for Membership Gold! - Facilitated by Josh Allison
Philosophy: A Strategy for Sustainability, Differentiation & Outreach - Facilitated by Josh Allison
Young & Free Michigan Campaign - Facilitated by Janelle O’Hara & Linda Douglas
DAY 2
CU Difference Campaign - Facilitated by Lee Ann Mares
Lessons Learned From Branding, Bean Counters & New Beginnings - Facilitated by Kelley Parks
Spotlight on Option 1 Credit Union - Facilitated by Jerri Schmidt
Facebook Marketing in 2012 - Facilitated by Jonathan Fuhrman
Out of the Box, Still in the Budget - Facilitated by Kelley Parks
Social Media Compliance - Facilitated by Michael Bell
Integrating Advocacy Into Your Marketing - Facilitated by Kelley Parks
Rewards Programs: How to Make the Most of Them - Facilitated by Lisa Rizk
Lending Conference
DAY 1
Welcome & League Update - Facilitated by David Adams
Consistently Growing Loans in a Tough Economy - Facilitated by Brett Christensen
Small Business Lending Opportunities for Credit Unions - Facilitated by Terry McHugh
Appraisal Madness: How to Know if Value is Supported? - Facilitated by Blaine Rada
Bad Credit: Learning to Make Loans to Members With Bad Credit! - Facilitated by Brett Christensen
Assessing Risk in Volatile Times Without Losing Your Shirt - Facilitated by Blaine Rada
Lending Solutions for Serving the Under served Market and Building Productive Borrowers - Facilitated by Beth Troost
Building Market Share in a Purchase Market - Facilitated by Blaine Rada
DAY 2
Putting the “Credit” Back in Credit Unions - Facilitated by Tim Harrington
Identifying Risk in Your Loan Portfolio - Facilitated by Tim Harrington
Troubled Debt Restructuring - Facilitated by John Karisny, John Kolhoff & Dan Mahalak
Balancing Risks With Rewards of Indirect Lending - Facilitated by Tim Harrington
Rewards Programs: How to Make the Most of Them - Facilitated by Lisa Rizk
Spotlight on Grand Rapids Family Credit Union - Facilitated by Kevin Langseth & Amanda Vogt
Top 10 Compliance Issues for Lenders - Facilitated by Shawn Wolbert
Top |
