In response to the nation's financial crisis in 2008, MCUL and the CU Difference Committee combined forces to produce radio ads and raise funds for a statewide media buy in a matter of a few weeks. The campaign spread the word about safety and touted credit unions as the trusted financial services provider for borrowing, saving and investing. The ads also reminded the public that CU members save $11 billion per year nationwide through better rates and lower fees. The ads acknowledged that all federally insured credit unions and banks are safe but that credit unions are the trusted long-term financial partner in good times and in bad. Listen to our strong message of trust: